As a shareholder at a small firm, I understand the unique concerns of small businesses. My goal each day is to find balance between tending to current client needs, supervising young attorneys, and making sure the firm’s administrative engines are running on all cylinders. My biggest priority, however, is maintaining a steady flow of new business and a stable of happy people to do the work. That’s where DRI comes in.
Small firms have limited resources, both in terms of (wo)manpower and finances, to devote to building a referral network and professional development. We need to make sure that every dollar and hour spent counts because there is not room for “fluff” in a small firm budget. Simply being a member in a national organization with more than 21,000 participants will not give you much bang for your buck. Here are 5 easy tips that can help your small firm maximize its DRI membership:
1. Sponsor In-House Counsel’s Membership. DRI offers membership to in-house counsel for only $285/year. In-house counsel who join DRI’s Corporate Counsel Committee (which is free) can also attend any DRI seminar free of charge, and will receive substantial discounts for attending the annual meeting. There are currently more than 900 members in DRI’s Corporate Counsel Committee and introducing your in-house lawyers to this DRI network would be a great way to show that you are all about their specific needs. By sponsoring a DRI membership, you not only cover their CLE needs for the entire year through the free educational programming available to in-house members, you also lay the groundwork to connect with them in person at DRI seminars. That’s a win-win.
2. Invest In Your Young Lawyers. All firms feel the impact when an associate leaves to pursue other opportunities, but small firms feel that loss tenfold. The best way to retain talented young lawyers is to invest in their development and let them know that you care. The membership for a young lawyer (admitted 5 years or less) is only $165/year. Included with that membership is a certificate to attend any DRI seminar for free. One of our associates joined DRI during his first year at our firm, attended the Young Lawyers’ Seminar with the free certificate, and made connections that turned into a leadership role almost immediately. He has not even been in practice for three years, but he has already been published in The Whisper and serves as the Young Lawyer Vice Liaison for the Insurance Law Committee. That kind of involvement in a national organization is not only great for him, it’s good for us.
3. Join a Substantive Law Committee. Small firms don’t have the same access to multiple practice groups as large firms. Our firm’s practice focuses on insurance coverage and bad faith litigation; if a case involves an IP question, it is not as though we can walk to another floor and get the answer. One of the benefits of DRI is that they have 29 active Substantive Law Committees – which means that you have access to newsletters, compendiums, and leading practitioners in each of those 29 areas. Have a question about Trucking Law? Pick up the phone and call the Committee Chair. Want to know about current trends in Data Management and Security? Download the most recent newsletters. Need to find an expert in a unique area? Search the DRI expert database and expert profiler. These types of broad resources are even more valuable to small firms with specialized practice areas.
4. Double-Dip Your Seminar Trips. For small firms, any time a lawyer is out on business travel, the impact is felt on the home front. The firm is down billable hours, fewer hands are around to handle last-minute projects, and travel is much more expensive than staying in the office to watch a webinar. But the truth is that relationships aren’t often formed through webinars. If you want to build a meaningful referral network, you need to get out and shake some hands! Attending DRI seminars is an incredible way to meet inspiring lawyers from across the country. There is not a single DRI seminar that our firm can’t turn into a “double dip trip.” If we are traveling to New York for the Insurance Coverage Symposium, we plan our flights so that we can visit clients in New Jersey and Boston while we’re on the east coast. If an associate is attending the Young Lawyers Seminar in Nashville, it’s easy to have her stop by a client’s office in Atlanta on the way. The convenient locations of the DRI seminars make it possible for small firms to get the most bang for their travel buck.
5. Seek Out Publication and Speaking Opportunities. Small firms are always looking for ways to set themselves apart from the competition. One of the best ways to increase your firm’s visibility is to become well-known as being knowledgeable in your substantive practice area by publishing or speaking. These opportunities abound at DRI. From blog posts, to articles, and compendiums; from webcasts, to panel presentations, and break-out sessions. DRI is always looking for current topics to share and welcomes participation from its members. Did you recently obtain summary judgment on an issue of first impression? Have you researched an emerging area of law? Share it with the DRI community! Most Substantive Law Committees have a publications chair or a social media chair you can contact to figure out what opportunities exist and how you can get your name out there.